Build Your Event Investment Strategy
You've got the vision. We'll help you structure the financial side of making events happen. Our program walks you through real budgeting frameworks, sponsorship models, and cash flow planning that actually work in the Australian market.
Explore the Program
What Makes Event Finance Different
Most business finance courses skip over the unique challenges of event planning. We don't. Our curriculum focuses specifically on the cash flow patterns, risk factors, and revenue streams that define successful event investments.
Revenue Forecasting
Learn to build realistic ticket sales projections and sponsorship pipelines. We cover seasonal variations, market research methods, and how to adjust expectations based on venue capacity and local demand.
Budget Structure Design
Discover how to allocate resources across venue costs, talent fees, marketing spend, and contingency reserves. You'll work with templates used by established event companies across Brisbane and Sydney.
Stakeholder Communication
Practice presenting financial plans to potential investors, venue partners, and team members. Clear communication about money matters often determines whether your event concept gets funded or shelved.
How We Structure Learning
This isn't about memorizing formulas. You'll work through actual event scenarios, make budgeting decisions, and see the financial consequences play out in realistic case studies drawn from Queensland's event industry.
- Small group sessions with 8-12 participants sharing diverse event backgrounds
- Monthly workshops starting September 2025 in Crestmead and online
- Access to financial modeling templates and calculation tools
- Guest presentations from event producers and venue finance managers
- Peer review sessions where you critique each other's budget plans
Most participants join us six to twelve months before launching their first major event or taking on financial responsibility for existing projects. The timing gives you space to absorb concepts without immediate pressure.
Program Flow
We've organized content into four focused modules. Each one builds on previous concepts while introducing new financial tools.
Foundation Phase
Start with event economics fundamentals. You'll map out typical cost categories, understand break-even calculations, and identify where most events lose money before tickets even go on sale. This phase includes analyzing three real event budgets from different scales.
Revenue Development
Move into income generation strategies. You'll learn how to structure tiered ticket pricing, create compelling sponsorship packages, and build secondary revenue streams. We'll discuss what works for festivals versus corporate events versus community gatherings.
Risk Management
Face the uncomfortable financial scenarios. Weather disruptions, low ticket sales, vendor failures, and last-minute cancellations all get coverage. You'll practice building contingency plans and learn when insurance makes sense versus self-funding reserves.
What Past Participants Say
Freja Lindström
Community Festival CoordinatorI'd been organizing small local events for two years but never really understood where the money was going. The budget structure module changed how I approach every planning conversation now. Being able to show council members a proper financial breakdown made our funding request way more convincing.
Anwen Pryce
Corporate Event PlannerThe sponsorship pricing section alone was worth the entire program fee. I'd been undervaluing our packages for three years without realizing it. After adjusting our structure based on what I learned here, we secured 40% more sponsor revenue for our autumn conference.