Learn to Plan Events That Actually Make Financial Sense
Most event planners guess their way through budgets and investments. We teach you to build genuine financial strategies that work.
Our program runs over six months starting September 2025. You'll learn practical investment planning specifically for events—concerts, festivals, conferences, community gatherings. We focus on real-world scenarios because theory alone doesn't help when you're staring at spreadsheets at 2am wondering if your numbers add up.
What You'll Actually Learn
We break everything into manageable pieces. Each module builds on the last, and you can ask questions anytime—because confusion is part of learning, not something to hide.
Budget Foundation
Start with basics. How to create realistic budgets that account for things people always forget—permits, insurance, the weird fees that pop up everywhere.
Investment Analysis
Learn when to invest in premium elements versus when good-enough works fine. We analyse real case studies from Brisbane and Gold Coast events.
Risk Management
Weather happens. Vendors cancel. Attendance varies. You'll learn to build financial buffers that keep events viable when plans change.
Revenue Streams
Ticket sales aren't everything. Explore sponsorships, merchandise, partnerships—and how to forecast them without wild optimism.
Cash Flow Planning
Money doesn't arrive when you need it. It comes in weird chunks at odd times. Learn to manage cash flow so you can actually pay vendors on schedule.
Post-Event Analysis
The event's over, but the learning isn't. Proper financial review helps you improve next time—and proves your ROI to stakeholders.
Why This Approach Works
Most finance courses teach corporate budgeting or personal money management. Events are different. The timelines are compressed, stakes are high, and there's no room for abstract theory.
We developed this program after years of helping event organisers fix financial messes—and realising the same mistakes kept happening because nobody taught practical event-specific financial planning.
Who Teaches This Stuff
We're event finance practitioners who still work on real projects. Teaching helps us stay sharp—and it means you get current, practical knowledge instead of outdated textbook approaches.
Annika Lindström
Spent twelve years sorting out budgets for festivals and conferences across Queensland. Started teaching because too many talented event organisers were failing due to financial planning gaps—not lack of creativity.
Siobhan Kerrigan
Background in arts funding and grant management. Helps cultural organisations maximise their resources and build sustainable financial models for recurring events. Passionate about making finance less intimidating.
Applications Open June 2025
We're keeping the September cohort small—around fifteen participants—so everyone gets proper attention. Applications open early June, and we'll run a few info sessions throughout July for anyone with questions.
This isn't a "get rich quick" scheme. It's a practical program for people serious about improving their event planning skills through better financial management. You'll work hard, but you'll finish with capabilities that genuinely improve your projects.
Get Details About Application