Started With a Question Nobody Wanted to Answer
Back in 2019, a bunch of us kept asking the same thing: why does planning money for events feel harder than actually running the events? Nobody had a real answer. So we figured we'd work it out ourselves.
Three Conference Organizers and Too Many Spreadsheets
Our founder Sienna Quilty was running mid-sized industry conferences around Brisbane and Melbourne. She'd spend weeks building financial models in Excel, trying to predict whether a venue upgrade would pay off or if early-bird pricing actually moved the needle.
Every event meant starting from scratch. Copy last year's file, update the numbers, hope nothing broke in the formulas. And when sponsors came in late or attendance dipped, the whole plan fell apart.
By early 2020, Sienna had coffee with two mates who ran corporate retreats and music festivals. Turned out they had the same nightmare. That conversation became a weekend hackathon, which became six months of building something that actually worked.
We built the tool we needed because nothing else let us answer "what if?" without rebuilding the whole budget.
How We Think About Event Money
These aren't corporate values we stuck on a wall. They're the things we argue about when making product decisions.
Scenarios Beat Forecasts
One "correct" budget is fiction. We help you model three or five versions so you can spot problems before they cost money. Sometimes the pessimistic scenario is the one that saves your event.
Cash Flow Isn't Optional
Profitability on paper means nothing if you run out of money in April. We track when cash actually moves, not just when invoices exist. That's the difference between theory and keeping the lights on.
Speed When It Matters
Need to reprice tickets because a headliner cancelled? That should take minutes, not an afternoon of formula fixing. We built for the moments when everything changes and you need answers fast.
Small Team, Lots of Event Scars
We're fifteen people in Crestmead and Sydney. Most of us came from event production, venue management, or festival finance. Which means we've made the expensive mistakes ourselves and spent years figuring out how to avoid them. Our product reflects that experience more than any formal methodology.
Sienna Quilty
Founder and Product Lead
Spent nine years running conferences for tech and healthcare sectors before starting Codingtx. Built the first version of our planning tool between events in 2020. Still writes most of the scenario logic herself.
Our Approach to Teaching
We run workshops twice a year in Brisbane and Melbourne, usually October and March. They're designed for people already doing events who want better control over their numbers.
No promises about transforming your career. Just practical sessions on cash flow modeling, sponsor value calculation, and contingency planning. Next round starts October 2025.
Working With Actual Event Patterns
We've tracked financial data from about 340 events since 2021. Everything from 80-person corporate offsites to 4,000-person festivals. That dataset shapes how our tools handle revenue timing, typical cost overruns, and where budgets usually break.
When you model a scenario in our platform, the suggestions you see come from patterns in real events, not theoretical best practices. Sometimes the data shows something counterintuitive, and we build that in.
What We're Building Now
Currently focused on better integration with ticketing platforms so you don't have to manually update attendance figures. Also rebuilding our sponsor tracking to handle complex deals where payment schedules get weird.
We're not chasing every feature request. Mostly we're making the core planning tools faster and less annoying when you're under deadline pressure. That's where the actual value sits for people running events.
Want to Talk Through Your Event's Finances?
We're happy to look at your current planning process and suggest where our tools might help. No sales pitch, just a conversation about what you're trying to build and whether we're a good fit.
Get in Touch